Content That People Care About
We started getting to work studying search engine optimization, networking with rockstars in the industry, and attending all sorts of conferences to learn about as much as we could. We started developing satellite websites for our brands, focussing on interests that our demographic were passionate about.
After months of learning & successful implementation of our strategies on our network of sites, it was time to put our foot on the gas pedal.
We started hiring writers & developing a way of managing all the content we were developing. Within 2 months, we had built a staff of over 15 incredible people to start really driving us forward.
We were managing about 10 of our own websites, and started getting asked to manage websites for friends that also owned their own brands. We were flattered that they thought highly enough of our work to ask, but kept telling them “no” because we never intended to actually have clients that we worked for. We were publishing around 200,000 words per month, which we thought was an insane amount of content at the time. Most of the content was geared towards affiliate marketing, helping drive sales for both our own products & earning commissions on complimentary products that people purchased.
A month or two went by, and we continued to get asked by people to manage their websites. The answer was still no, but we were internally mapping out how we would handle this increased number of content and websites. We were also getting to work building out tools to help manage our systems, as well as reports to make sure it was immediately clear how the sites were performing.
We were about to evolve again.
The Next Step For Red Leaf Media
The inquiries to manage sites kept coming in, and our answers of “no” were starting to evolve into “not yet”. We were in the process of building our team up a bit more to handle a large influx of content that was going to be coming our way as soon as we finally said “yes”.
If we were going to do this for other people, we were going to make sure it was going to be well done & that they were going to be happy with it.
The day finally came, and we told a few select people that we would be willing to handle their websites for them. We made it well-known that we didn’t intend to be the cheapest agency out there, but we were absolutely going to deliver on our promises that we were making.
They jumped at the opportunity, and within 6 months of starting out we were now managing 17 websites. A large amount of that could be attributed to the network we had built over the years, but even more of it can be attributed to delivering on promises & great results.
Our team had grown to over 60 people, and we were now consistently pumping out over 600,000 words each month for all the websites we were managing.
The growth of both our team & our websites was incredible to watch.
Taking Advantage Of Growing Opportunities
Fast forward to today, and Red Leaf Media & the websites are continuing to grow incredibly quickly.
We’re taking advantage of every opportunity that this massive traffic increase represents, from forging relationships with major brands for advertising & native content to building lead generation sites for service-based businesses.
It’s been an incredible journey so far, and we’re excited to keep this going!
A Few Key Members
If we could point to the one thing we are the most proud of, it would easily be the team that we’ve assembled to drive our company (and our clients) forward. They’ve done an incredible job building processes & tools to allow us to manage our portfolio more efficiently to allow us to capitalize on every available opportunity.
Since it wouldn’t be reasonable to list everyone, here are a few key members of our team.
Joe Scott – Co Founder & CEO – As one of the three founding members of Red Leaf Media, Joe is intimately involved in the general direction that the company takes. In a true “put your money where your mouth is” spirit, he owns two other companies that utilize Red Leaf Media’s service to drive the growth of their online presence.
Outside of work, Joe enjoys spending time with his wife & son. He loves the outdoors, and is a passionate upland, waterfowl, & deer hunter. He also loves fishing when hunting isn’t in season, and tries to go on a canadian fishing trip each summer to spend time with his dad.